Nathan Minetti
Nathan Minetti

Walmart Partners with Google to Create The First-Ever Shoppable Ambient Rooms

Ambient rooms are a massive trend in millions of homes worldwide. These calming videos bring so much peace and joy to viewers that is especially needed during the stress of the holiday season.

Introducing Background Joys, presented by Walmart, Warner Brothers, and Google. Four festive ambient room experiences. Each room is filled with ASMR-worthy sounds, soothing holiday music, and fun Easter eggs. Plus, for the first time in ambient room history, they're totally shoppable. All the awesome gifts and beautiful decor you see can be shopped right from Walmart. 

Utilizing Google search data we were able to build a room for every holiday consumer need. Whether you want to cozy up by the fire in a wintery chalet, dance all night at a colorful holiday party, take a magical ride with Santa's reindeer, or drop by the iconic Luke's Diner in Stars Hollow for a cup of coffee, there's an ambient room waiting for everyone. Rooms were available on Hulu, Roku, MAX, TikTok, Meta, as well as the full videos on YouTube.

Thayers Global Campaign “Perfectly Imperfect Skin” Targeting Gen Z

A new campaign from cult-favorite skincare brand Thayers Natural Remedies showcases the brand's modernized positioning, a testament to Its understanding of Gen Z's culture, lifestyle and skincare needs. The campaign brings a modern tone of voice with relatable, sometimes irreverent language and features models with “imperfect” skin, a mark of the brand’s mission to be down for your skin no matter what your lifestyle may bring. The visual style Is bold, confident and In your face, with camera angles that get closer to skin to really showcase Its natural beauty.

The global campaign was directed by Matt Jones and will run across social, digital, and television.

Mastercard Album

 Launched Mastercard’s First Ever Music Album: Priceless

Mastercard unveiled its first-ever music album titled Priceless® at the Cannes Lions Festival. The album, available on Spotify and other streaming platforms, features 10 songs by 10 artists from around the globe. Each artist was tasked with incorporating the brand’s melody into their song, demonstrating how audio branding can be used innovatively.

“Our first-ever music album featuring the inspiring, original work of 10 rising artists takes our innovative sonic branding approach to an even higher, unmatched level,” said Raja Rajamannar, Mastercard Chief Marketing and Communications Officer and President, Healthcare. “From Algeria to Australia and Slovenia to Sweden, each of the artists integrated our melody into their songs and created something that we are all truly proud of! We hope others will enjoy these songs as much as we do.”

The 'Made of Fusion' End-to-End Platform
for Coca-Cola

Coca-Cola’s Fuze Tea launched a global campaign based on the concept of contrasting fusions, building on the insight that the most unique and perfect things in the world, including humans, are not made of one singular thing, but a unique fusion of contrasts.

Fuzetea’s ‘Made of Fusion’ platform is the first ever Global Creative E2E (End-to-End) campaign for the brand. The campaign rests on an exciting truth about life, that every celebratory moment, as well as the most emotional experiences in our lives, are actually a perfect blend of the good, the bad and the surprising, mirroring the Fuzetea product. 

Made of Fusion includes several campaigns under its platform that will take consumers on a journey of exploration. The initial launch in many European markets will be an awareness piece, delivered across multiple channels, including TV, online videos, social media, OOH advertising, and influencers.

 
 

L’Oreal’s ‘Does What It Says’ Effie Nominated Campaign

Beauty giant L’Oreal Paris needed to break through in a crowded and competitive skincare category. Knowing that beauty is about becoming but anti-aging is about staying true to you, we veered from our traditional celebrity spokes approach and, instead, worked with three real women with real wrinkles who found real results using Revitalift Triple Power Anti-aging Moisturizer. We shared their stories with the world in a no-frills campaign called “It does what it says.”

 
 
 

Coke Zero Sugar Relaunch of “The Best Coke Ever”

Coke Zero asked us to relaunch the brand as Coke Zero Sugar. The new Coca-Cola Zero Sugar wasn't looking to be like any other Coke. It wanted to be disruptive and make Original Coke drinkers start to doubt if that one is the best. It didn't want to ask permission, it wanted to come really loud asking everyone "Am I the best Coke ever?"

The “Best Coke Ever?” tagline tied into the campaign’s focus on driving consumers to taste the product and decide for themselves whether that’s the case.

Coca-Cola launched an integrated campaign to promote its new Coca-Cola Zero Sugar product. The “Best Coke Ever?” campaign ran across TV, streaming audio, local radio, out-of-home (OOH), in-store retail, online video, digital display, search and social media, along with Snapchat filters and an AR lens.

Launching the
People United Platform to Celebrate the United Nations 75 Year Anniversary

The U.N. partnered with us to devise a strategy to respond to the next phase of COVID-19: RECOVERY. Although we are building back better, we are not going "back to," but going forward: into a full RENEWAL. To do this we leaned into the UNITED in our name instead of the Nations. In a world where nations are divided, humans are connected. With this in mind, we launched the People United Platform in an effort to unite people to solve the world’s biggest problems.

 
 
 

Amtrak’s Effie Finalist Campaign
Get Carried Away

In 2019, Amtrak embarked on a mission to make America fall in love with the train. This meant making the oldest mode of city-to-city travel relevant to a new generation of travelers, a generation that had grown up flying and driving—the train never in their consideration. So, we created a campaign that celebrated the joy of the train journey, enticing travelers to get carried away with Amtrak. We induced major train-lust, with purchase intent up +11.4% among young travelers and over 300,000 new Amtrak riders in just 4 months.

 

The Animal Care Center of New York
Integrated Campaign 

The award winning “Boroughbreds” campaign was born by bringing to life the unique identities of NYC animals not just as pets, but as New Yorkers. These boroughbreds have diverse backgrounds and heritages such as mixes like the Bowery Rhodradorbull (Rhodesian+Labrador+Pit Bull) or purebreds like the Rucker Park Bulldog – making them all New York.

The campaign was a massive success. The ACC had an 93.2% placement rate, 99% while the campaign was running, making them the leader in adoptions nationwide for an open-admissions shelter and representing a huge leap from a 16% rate in 1995, and an 80.7% rate in 2014. Overall, adoptions went up 7% year-over-year. For the first time in the shelter’s history, 100% of kittens were adopted during breeding season.

Reimagining Samsung.com

Samsung challenged us to rethink their online presence. We started with the homepage, creating an experience that felt more dynamic, piqued the user’s curiosity and introduced the idea of storytelling clusters—bundling related pieces of content to tell a more holistic Samsung story. 

E*TRADE In-Branch
Interactive Stock Market
Experience

We set out to create an experience that reflected the E*TRADE promise of making the market easier to navigate. What we launched was an entirely new way to see the market, one that trades complexity for clarity, and reveals that data can be both meaningful and beautiful.

The stock market is overwhelming—an endless sea of data and noise. It’s virtually impossible to put in perspective, even for the most sophisticated trader. But what if there was a way to strip away the chaos and complexity, and give anyone the ability to make sense of it?

Our solution was to build a unique, screen-based data visualizer designed to give anyone the power to touch the market. The visualizer uses real-time market data to generate dynamic animations and audio, turning data-points into particles in a beautiful 3D nebula. The experience follows 33 stocks, displaying their opening values and tracking their changes every 15 minutes. For added perspective, the visualization displays historical data spanning 5 days to provide a deeper understanding of each stock’s performance.

The visualizer is powerful – and lightweight. It runs seamlessly in a web browser, with graphics that scale to fit any screen.

Zoetis Petcare Honors
Veterinary Technicians 

In 2018, Zoetis Petcare had the unique opportunity to support Veterinarian Technicians by spreading awareness and gratitude towards this selfless group. Zoetis champions those who own pets, those who care for pets, and for the best quality of life for all pets which is deeply aligned with the Veterinarian Technicians mindset.

By conducting both 3rd-party research as well as one-on-one interviews with Veterinarian Technicians we were able to better understand their roles, passions, and opportunities to better partner with them. For Vet Tech week (October 14th - October 20th) we created social content, print ads, and produced a video to honor this unique group of individuals.

Winner of the 2019 Vetty Animal Health Marketing Awards

Samsung’s Owner’s Stories 

Samsung Owners are unique and live life by their own rules. This campaign was created to showcase that independent spirit and share what these Owners can do…all on their terms.

The Misadventures of Ralph Series

Watch Ralph go “all in” to explain the signs of canine motion sickness to his best friends during their weekly poker game, and swap vomiting for happy wagging tails with the help of CERENIA Tablets.

The Misadventures of Ralph Series

 What do you get when you mix a dog prone to canine motion sickness and a summer adventure at the amusement park? Find out now in this all new video where we follow our four-legged buddy, Ralph, and his owner as they learn the signs of canine motion sickness.