EXPERIENCE

Nathan has helped companies such as Amtrak, Coca-Cola, E*TRADE, L’Oréal, Mastercard, Walmart, Nestle, and Samsung transform their businesses at a global and regional level through innovation, data, and having a better understanding of their consumers. Over his career he has worked for both tech startups and agencies. He has worked at agencies such as WundermanThompson, Publicis, and McCann. 

Publicis Groupe
VP, Integrated Account Director August 2023 - Present

  • Utilizing a consultative approach to create and deliver customized solutions that address business objectives and campaign goals for multiple clients

  • Overseeing the development and implementation of campaigns from creative conception through media recommendations, production, and execution

  • Partnered with Google/YouTube, on behalf of Walmart, to create and produce the first ever Shoppable Ambient Rooms

  • Launched Walmart Holiday IP campaign through partnerships with Paramount and Warner Brothers

  • Led global and US Interagency Team on Pfizer

McCann Worldgroup
VP, Global Account Director October 2019 - August 2023

  • Solved global business problems for Coca-Cola, Mastercard, United Nations, and L’Oreal

  • Oversaw development and implementation of global and regional E2E experiences

  • Led global innovation projects on Mastercard 

  • Led global IAT charters on Coca-Cola

  • Mentored a team of account and project managers

  • Oversaw client financials and driving global account profitability

Daggerwing Group
Account Director April 2019 - September 2019

  • Led interdisciplinary multi-agency Omnicom team as AOR for new weight loss product 

  • Doubled 2019 scope within the first two months of joining team

  • Managed team of Project Managers, Account Supervisors, Managers and Executives

Wunderman Thompson
Account Director July 2016 – April 2019

  • Partnered with the CMO to successfully pitch and win multiple new business opportunities both for Wunderman and within interagency WPP teams

  • Winner of Adweek’s 2018 ‘Cause Marketing Media Campaign of the Year’ for Animal Care Centers of New York’s rebranding campaign 

  • Transitioned E*TRADE from a product-centric to a customer-centric brand through digital transformation and the launch of a CRM focused campaign

  • Built operational/onboarding plans to seamlessly ramp-up incoming new clients across multiple accounts and agency teams during the first critical 90-day period

  • Partnered with the Global lead of Wunderman AI to build extended product offerings and promote new technology innovations to C-suite client base

Publicis Sapient
Account Supervisor May 2014 – July 2016

  • Account lead on Samsung

  • Recruited, mentored, and managed five-person account team across multiple offices

  • Developed and grew key organic new business pipeline within Samsung 

  • Launched Samsung Milk Music including ADD52 partnership

  • Led all product launches for both US and EU markets 

  • Implemented operational processes to streamline digital workstreams

AMP Agency
Account Supervisor          October 2013 - April 2014

  • Led key accounts for NY office (LifeStyles Condoms, John Hancock, and Babyganics)

  • Spearheaded media audits and customer research (qualitative and quantitative) to inform new strategies for key client targets

  • Built relationships with philanthropic, government, and technology partners for Lifestyle Condoms

Saatchi & Saatchi Wellness  
Freelance Account Manager                           March 2013 - September 2013

  • Launched Nasacort from RX to OTC

  • Developed acquisition strategy across all digital tactics

  • Built procedures, timelines, and creative briefs for all projects

  • Oversaw client budgets, invoices, and internal team allocations 

  • Mentored junior account and project management team members

Extole
Channel Agency/Partners Manager.                                      May 2012 – December 2012

  • Achieved 115% of sales quota

  • Key Liaison for all agency and channel partners

  • Partnered with product team on innovations related to key client needs

Oracle Social
Mid-Market Account Rep                                                    May 2011 – May 2012

  • Consulted for new clients on strategy and implementation

  • Negotiated fully-integrated fee proposals

Boomerang Communications Agency, a part of Accenture  
Account Manager                 September 2008 – May 2011

  • Increased client revenue 20% YoY

  • Repaired critical client relationship with Nestle

  • Built integrated digital and social media campaigns

  • Oversaw Best-in-Class YouTube UGC contest

Rymax Marketing Services Inc.
Marketing Coordinator                          January 2006 – May 2008

  • Crafted, prepared and submitted RFP’s and RFI’s responses 

  • Created sales sheets, success stories and client case studies